Illustrated portrait of Stan wearing a headset

Lead Generation for Small Business

Stan — sales and revenue operations from Collins Consulting

The problem

Most businesses do not have a lead problem. They have a follow-up problem. A conversation starts, then a week goes by, then two, and nobody reaches back out. The lead did not say no — they just stopped hearing from you. And the ones who were interested are the hardest to notice, because they are the quiet ones.

What Stan does

Stan builds and works an outbound pipeline with you.

  • Ideal customer profile definition and list building
  • Domain and deliverability setup
  • Cold email prospecting and sequence management
  • Email and LinkedIn multichannel prospecting at the higher tier
  • CRM write-backs so the record stays accurate
  • Weekly list hygiene and rolling copy optimization
  • Inbox health tracking, so deliverability does not quietly degrade the whole effort

What Stan does not do

  • He does not promise a number of leads, meetings, or closed deals
  • He does not send anything without your approved messaging
  • He does not buy scraped lists or ignore consent and opt-out rules
  • He does not replace a salesperson — he keeps the pipeline warm so yours has somewhere to work

Who this is for

  • B2B and service businesses with a defined customer type
  • Owners whose pipeline depends on them remembering to follow up
  • Businesses with a sales process but no consistent top of it

A strategy call is required before onboarding, because the profile and the delivery setup have to be right before anything sends.

Some of this work is also available together in a bundle — arranged on the strategy call.

Frequently asked questions

Do you buy lead lists?

No; Stan does not buy scraped lists and does not ignore consent and opt-out rules.

Do you guarantee a number of leads or meetings?

No.

Who approves the messaging?

You approve all messaging before anything sends.

Are there longer contract options?

Yes. Month-to-month is the standard. A 6-month and a 12-month option are also available — those longer terms reduce the one-time setup fee and are arranged with Kenneth on a call, since they require his written approval.

Multiply | Stan - Outbound Pipeline

Retainer:

$3,500/mo

per location

One-time setup: $5,000 month-to-month (standard) · $3,500 on a 6-month term (requires Kenneth's written approval; arranged by invoice) · $2,000 on a 12-month term (requires Kenneth's written approval; arranged by invoice). Month-to-month is standard; longer terms require Kenneth's written approval. A longer term reduces your one-time setup fee. Your monthly retainer is the same on every term.

Stan builds and works an outbound pipeline for you — customer profile, list building, deliverability setup, and cold email sequences, kept clean each week.

What's included

  • Ideal customer profile definition and list building
  • Domain and deliverability setup
  • Cold email prospecting and sequence management
  • Weekly list hygiene
  • Rolling copy optimization
  • Inbox health tracking

No long-term commitment. Client funds their own Marblism platform account. Strategy call required.

Buy Low Ticket — month-to-month

Checkout collects your business name, individual name, phone and billing address, and takes you to a short intake form after payment.

+1 219-249-0852

A strategy call is required before onboarding. Where applicable, the client funds their own Marblism platform account.

Collins Consulting does not provide legal, tax, accounting, investment, securities, insurance or medical advice. Services are educational and strategic.