Collins Consulting US · self-check
Google Visibility + Digital Storefront Checkup
Check what’s true. Score each section: Working / Needs attention / Unknown. (~10 minutes)
1. What this checkup measures
how well the business is found AND how well it follows through.
2. Google Business Profile
- Correct business name, category, phone, hours, and service area
- Complete services and descriptions
- Current photos
- Review activity and owner responses
3. Website visibility
- Clear description of what the business does
- Dedicated service pages
- Location/service-area language
- Helpful page titles and descriptions
- Mobile-friendly contact path
4. Digital storefront conversion
- Clear next step: call, book, request a quote, or submit a form
- No confusing or broken contact paths
- Website connected to the right calendar or inbox
- Leads routed to the right person
5. Lead routing and follow-up
- Who receives the inquiry?
- How quickly is it answered?
- What happens after no response?
- Are missed calls and form submissions tracked?
6. Reviews and trust
- Reviews and testimonials are current
- Public concerns receive professional responses
- Claims are accurate and verifiable
- No guarantees or misleading promises
7. Final score
Three simple labels: Working / Needs attention / Unknown.
8. Recommended next step
Your visibility problem may not be that Google cannot find you. It may be that your digital storefront is not fully connected to the business behind it.